evet

delicate, yet never predictable.

[client]·
evet · women’s handbags
[role]·
logo design · branding
[deliverables]·
logo · visual system · art direction
[year]·
2026 · branding

who it is for

Evet is a brand of women’s handbags created for a young audience interested in fashion, trends, and personal expression.

The project aimed to build an identity capable of reflecting a multifaceted personality, combining elegance and femininity with a more spontaneous, social, and contemporary attitude.

            [keywords]·
            fashion / feminine / trendy / sophisticated / spontaneous
          

[01.1] · logo

[01.1] · logo in motion

the product

The bags are photographed between both worlds: clean daylight for the shape, night for the attitude.

brand system

The isotype works as a monogram: it holds its shape across every colour of the palette, and its contrast inverts depending on the surface it sits on.

logo variables

coffee

blush

taupe

espresso

[04.1] · hover to invert

color palette

primary

#E7D4CC
RGB 231, 212, 204

accents

#9D897C
RGB 157, 137, 124

secundary 2

#523F31
RGB 82, 63, 49

secundary

#2C1E17
RGB 44, 30, 23

fonts

Suitable for body text, captions and subtitles. It is the family most commonly used for communication.

Used to highlight certain words.

social media posts

The system closes with campaign imagery: the same brand reading as delicate up close and defiant at a distance.

[05.3] · campaign

next

artistas emergentes

evet

who it is for

the concept

the product

brand system

social media posts