[cocktails by santa julia] · packaging · product design 00 2025

cocktails by santa julia

designed to take wine beyond the formal table.

[client]·
santa julia · wine cocktails
[role]·
packaging · product design
[deliverables]·
line concept · labels · art direction
[year]·
2025 · packaging
01

a new occasion for wine

The proposal aims to bring the brand closer to new generations through a line of wine cocktails designed for everyday consumption moments, expanding the traditional scenarios associated with wine.

The collection consists of different varieties, each linked to a specific moment of the day and a particular sensory experience.

[keywords]· expressive / art / contemporary / experience / reinvention
[01.1] · line concept
02

the concept

Each variety is built as a sensory pairing: a varietal, a flavour and a moment of the day. The label system keeps one structure and lets colour and mood do the differentiating.

The result reads as a collection rather than four separate products — wine reinvented as an everyday, social object.

four moments, one collection.

03

creative direction

Before the labels, the moodboard set the target: everyday scenes, watercolour blur, fruit and skin in daylight — wine out of the formal table and into the afternoon.

moodboard
04

the collection

Four wine cocktails, each with its own varietal, flavour profile and time of day.

Relajá · _soft _floral _calm

_VARIETAL: Semillon & Chenin · _FLAVOR: Lemon, elderflower, vanilla & ginger — A smooth and aromatic cocktail that blends citrus freshness with floral subtlety and a hint of spice. Perfect for unwinding, letting the afternoon flow, and enjoying a light and natural wine.

Compartí · _fresh _citric _social

_VARIETAL: Malbec & Bonarda · _FLAVOR: Orange, botanicals & lemon juice — A fresh and light cocktail, designed to be enjoyed in two glasses. Refreshing and sparkling, it combines the fruitiness of Malbec & Bonarda with citrus and herbal notes. Perfect for midday and those moments best enjoyed with two or more.

Brindá · _festive _intense _sour

_VARIETAL: Pinot Noir & Malbec · _FLAVOR: Orange & Bitter — An intense and vibrant cocktail, where the red fruit of Pinot Noir & Malbec meets citrus freshness and the bitterness of the bitter. Made to raise glasses, celebrate what happens today and what is to come tomorrow.

Festejá · _vibrant _explosive _nocturnal

_VARIETAL: Syrah & Bonarda · _FLAVOR: Grapefruit, hibiscus & lime — A fresh, sparkling, and explosive cocktail. The fruity strength of Syrah & Bonarda combines with the bitterness of grapefruit, the acidity of lime, and the floral intensity of hibiscus. Born for the early morning and nights that never end.

05

applications

The line extends into social and campaign pieces built around the same sensory codes.

[05.1] · relajá · semillón & chenin
[05.2] · compartí · malbec & bonarda
[05.3] · brindá · pinot noir & malbec
[05.4] · festejá · syrah & bonarda
[05.5] · the four varieties on ice
[05.6] · relajá · compartí · brindá · festejá
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ads & social