eme metal

defiant and confident attitude.

[client]·
eme metal · tattoo studio
[role]·
art direction · branding
[deliverables]·
logo · visual system · applications
[year]·
2026 · branding

[duration]·
2 weeks

[what were they looking for]·

The goal was to move away from traditional visual codes associated with tattoo studios and build a brand with a more contemporary aesthetic, inspired by fashion, urban culture, and individual expression.

[ moodboard ]

The moodboard set the target before a single shape was drawn: punk, editorial photography and fashion — electric, underground, provocative.

[ logo variables ]

[ graphic pattern ]

A modular pattern created from the logo's outline, designed to add texture, consistency, and visual cohesion throughout the brand system.

[ color palette ]

#94EF00
RGB 148, 239, 0
CMYK 0, 0, 1, 0

#000000
RGB 0, 0, 0
CMYK 91, 79, 62, 97

#DE1D8E
RGB 222, 29, 142
CMYK 0, 1, 0, 0

[ fonts ]

applications

The modular logo and its derived shapes carry across print, garments and social — every piece reads as part of the same visual language.

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